Saturday, 30 January 2010

Cadbury's Demise

Well it now seems quite clear that yet another American company will take over another Brummagem Icon.

The board of Cadbury’s have recommended to shareholders the Kraft takeover offer.
Well the battle may be over, but it’s up to all of us to show these Americans what Cadbury’s means to all of us, the ethos that George built in to not only his business but that of the village and whole community of Bournville.


One local Tory councillor went on record that the Cadbury plant and Bournville were like Siamese twins and both will fail if the takeover went ahead. In my opinion, he was very wrong. They are two complete entities, independent of each other yet will always be inexplicitly linked, through George and the other Cadbury family members, by the Bournville Trust set up by George and more importantly, all of the people who have worked there.

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